Known for their unique flavors and vibrant designs, Japanese snacks are coveted around the world. But thanks to geopolitical tensions, one of Japan’s biggest snack makers has decided to dial back its vibrant packaging, at least for now.
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On Tuesday, Tokyo-based snack company Calbee announced a creative response to supply chain disruptions caused by the blockade in the Strait of Hormuz—switching its brightly colored packaging to monochrome.
According to a statement issued by the company, Calbee will temporarily convert its colorful packaging to gray scale for 14 product variants of its potato chips and Kappa Ebisen and Frugra snacks. Buyers can expect to see the temporary packaging starting the week of May 25.
“Calbee will continue to respond flexibly and promptly to changes in its operating environment, including geopolitical risks, and remains committed to maintaining a stable supply of safe, high‑quality products,” the company said in its statement. “We ask for your understanding and continued support.”
The measure is a response to “supply instability affecting certain raw materials amid ongoing tensions in the Middle East,” the company said. “This measure is intended to help maintain a stable supply of products.”
Reports suggest the decision follows interruptions in acquiring naphtha, a crude oil derivative used for packaging and printer ink, of which Japan imports around 40% of its needs from the Middle East.
Government officials have reassured the public about the nation’s supply, including boosting domestic production and importing from other producers like the U.S., Peru, and Algeria.
“Adequate supplies of the naphtha ink ingredient have been secured for important functions in Japan. We are working with major corporations to ensure naphtha is imported by routes other than through the Strait of Hormuz,” Japanese government spokesperson Kei Satō told reporters on Tuesday.
The potato chip maker is not the only company affected by the ongoing disruptions. Notably, airlines around the world are struggling to keep up with rising fuel costs, which is resulting in surging prices for air travel.
This post originally appeared at fastcompany.com
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