We recently published Jim Cramer Discussed These 10 Stocks Including A Hidden Gem & An AI Short. NIKE, Inc. (NYSE:NKE) is one of the stocks discussed by Jim Cramer.
NIKE, Inc. (NYSE:NKE) is a stock that Jim Cramer has changed his mind about over the past couple of months. Throughout 2025, the CNBC TV host remained optimistic about the firm’s ongoing turnaround and confident in its CEO, Elliott Hill’s ability to execute. However, more recently, while he still remains a believer, Cramer is more uncertain about the turnaround. NIKE, Inc. (NYSE:NKE)’s shares are down by 25.6% over the past year and by 29% year-to-date. Wells Fargo discussed the firm on May 8th as it cut the share price target to $45 from $55 and reduced the rating to Equal Weight from Overweight. The bank remarked that NIKE, Inc. (NYSE:NKE) was operating in a highly saturated market. In this appearance, Cramer compared the retailer VF Corp and its success with Vans:
“Nike needs to do what they did Vans. They have to, they have to. By the way, a lot of insiders bought in Nike, and we gotta see what they bought for. I hold these truths as not self evident. . .turnarounds can be very difficult.”
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Matrix Asset Advisors discussed NIKE, Inc. (NYSE:NKE) in its Q1 2026 investor letter:
“We also started a partial position in NIKE, Inc. (NYSE:NKE), a premier athletic shoe and sports apparel company. The company’s share price has fallen sharply due to weak sales in China, a strategic misstep toward direct-to-consumer sales that has hurt long-standing relationships with wholesale partners, and competition from newer brands. After several years of poor results, the company brought in a new CEO in 2024 to repair its relationships with global retailers and restore its image as a sports-focused company. The company has cautioned that there are ongoing challenges from tariffs, consumers buying lower-cost alternatives, and high inventory levels. The stock is down more than 65% from its 2021 high of $179, as its earnings declined from $3.56 per share to an estimated $1.55 in the year ending 8/26. Our interest was piqued when we saw significant insider buying of stock at prices below $60. The stock has pulled back from our initial buys, and when cash is available, we expect to continue to slowly add to our position in the company. We believe the turnaround at Nike will take time, but the risk/reward at the current price is very attractive.”
While we acknowledge the potential of NKE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.