Most people hear “avocado company” and move on.
That’s fine. More opportunity for the rest of us.
Because while the crowd was busy watching SpaceX (SPCX) and chasing AI names last week, a company called Mission Produce (AVO) was quietly printing one of the most compelling insider buying stories I’ve seen all year.
And the chart is starting to talk.
A Trend That’s Changing Character
AVO has been a falling knife. Down from a 52-week high near $15.50 to the $11 range. That’s a 30% drop on a company that controls more of the global avocado supply chain than anyone else on the planet.
Most traders look at that chart and keep scrolling.
Here’s what I see instead: a downtrend that’s running out of sellers.
The stock reported a rough Q2 on June 8. Revenue down 24% year-over-year. EPS came in at a penny, badly missing estimates. The stock dropped nearly 5% on the news.
And then it stopped going down.
That’s the part I care about.
After a quarter that bad, AVO found a floor and held it. For three weeks it’s been grinding in a tight band between $11 and $12. Lower highs have stopped making new extremes. The character of this trend is changing.
What the Form 4s Are Screaming
I’ve been doing this long enough to know the difference between routine insider activity and a statement.
This is a statement.
Director Bruce C. Taylor, who’s been on Mission Produce’s board since 2001, knows this business as well as anyone alive. He started buying on June 15. He purchased 300,000 shares at $11.29. Came back the next day for 13,590 more at $11.40. Then on June 17, his entity Taylor Fresh Foods stepped in for another 286,410 shares at $11.27. And on June 22 he bought 29,717 more at $11.36.
Add it up. Over $6.5 million in open-market purchases in a single week, all clustered in the $11.20–$11.40 range.
Zero sales from any insider in six months. 17 purchases.
I don’t need a crystal ball. I need a chart and a Form 4. When a director who’s been inside this business for 25 years spends $6.5 million of his own money in one week at a multi-year low, I lean in.
The Pattern Setting Up
AVO sold off hard into earnings on June 8, then went quiet. Tight consolidation. Narrow range. Three weeks of sideways action after a 30% decline.
