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Name: Stacey Pool
New title: Chief growth officer, Ziggi’s Coffee
Previous title: Chief marketing officer, FullSpeed Automotive
Stacey Pool joins fast-growing Ziggi’s Coffee during a “pivotal moment,” the company said in an emailed press release. 2026 marks the chain’s 10th year of franchising, with 120 locations open and another 200 in the pipeline.
Pool will help the chain drive its next phase of profitable growth, including leading the strategy behind Ziggi’s unit development. The chain said it identifies high-value opportunities and translates these into a long-term roadmap. Pool will accelerate unit growth and new market expansion while also strengthening store-level profitability. Pool has built her career around marketing, branding and guest loyalty, all of which will play a pivotal role in Ziggi’s growth strategy.
Pool officially joined the coffee chain in June, according to her LinkedIn profile. Prior to this role, she served as chief marketing officer at FullSpeed Automotive, a 900-unit franchised system. She also worked as CMO for Noodles & Company for four years ending in 2024, during which time she improved guest loyalty and boosted brand growth. She also spent over nine years at Vail Resorts as senior vice president of corporate marketing.
“The founders have built something special — a differentiated brand, a loyal guest base and a strong franchise foundation,” Pool said in a statement. “My focus is on building on that momentum to drive the next phase of growth: scaling the system thoughtfully, strengthening franchisee profitability, and deepening the connection guests have with Ziggi’s.”
Ziggi’s has rapidly expanded in the last few years, beginning 2023 with 65 units and ending last year with 115, largely due to franchised growth, according to its franchise disclosure document. The chain had 107 franchised units at the end of 2025 and eight company-owned units. Its largest concentration of stores is in Colorado, where it has 54 locations.
Ziggi’s is part of a cohort of fast growing challenger coffee chains. Scooter’s has grown from 555 units at the start of 2023 to 906 at the end of 2025, per its FDD. Dutch Bros opened 41 new shops during the first quarter of this year and has over 1,100 units, and Seven Brew surpassed 700 units earlier this year and is on pace to reach 1,000 units in 2026.