expands worldwide via Rakuten integration in Japan, hitting 44 million users. See how this boosts adoption and what it means for this cryptocurrency.
Japan’s largest e-commerce platform, Rakuten, recently revealed that it will bring XRP to over 44 million users. This will be done thanks to an XRP integration into the Rakuten Wallet. Effectively, this transforms this cryptocurrency from a traded asset to a fully spendable currency across Japan.
Rakuten Brings XRP to Over 44 Million Users
According to an X post by the Ripple senior ecosystem growth manager, Tatsuya Kohrogi, Rakuten is expanding its crypto ecosystem by adding XRP to Rakuten Wallet. In other words, Rakuten is integrating XRP directly into its payment infrastructure.
This move gives 44 million potential users access not only to trade XRP but also to spend it. In fact, Tats mentioned that users will be able to buy XRP using Rakuten Points and even spend XRP at over 5 million merchants indirectly.
This is a big development as an integration with Rakuten will bring XRP to retail payments and introduce it to a new level of adoption. Not only that, XRP may see more daily transaction volume because of this integration, which is a good thing.
Market Reaction: XRP Shows Strength
This integration has been announced just as XRP starts performing well in the market. CoinMarketCap shows that the price of XRP increased from around $1.30 to over $1.35 in the past seven days. This is nearly a 5% jump for this crypto in just one week.
A possible catalyst for this surge was XRP ETFs recording their strongest weekly inflows in two months. Notably, SoSoValue data shows that the US spot XRP ETFs posted a total cash inflow of $11.75 million in just one week. This is the highest number since the first week of February 2026. The Bitwise XRP ETF (NYSE:) noted the greatest weekly cash flow of about $9.52 million, bringing its net assets up to $276.27 million.
Technical Indicators Are Turning Bullish
The technical analysis for XRP is also showing bullish signals. For example, Investing.com points to the 14-day RSI indicator having a value of 61, which is in the buy zone. This suggests that the price of XRP is now experiencing a slight upward momentum and has room to rise before it is considered overbought.
Not only that, but its 14-day CCI indicator is also in the green zone with a value of 84. This also suggests not an overbought crypto with modest upward momentum. It is worth noting that the 12-day EMA is above the 26-day EMA as the MACD indicator has a bullish value of 0.009. All these bullish indicators show that traders are beginning to align with the broader adoption narrative.
A Look at the Bigger Picture
The Rakuten-XRP integration may be just the tip of the iceberg when it comes to the future of crypto adoption. Deep integrations with platforms that already have millions of users remove friction as well as confusion when it comes to cryptos.
With 5 million merchants accepting Rakuten Payments, Rakuten has brought something new and exciting to the crypto market: real-world utility at scale. This could make other countries also start looking at this space for real-world payments. Plus, XRP stands to gain from this development as it becomes a recognized payment tool in Japan.